Representation theory

Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).

Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).

Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).

Comments

Class Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others. .

stereotypes

Definition; In social psychology, a stereotype is any thought widely adopted about specific types of individuals or certain ways of behaving intended to represent the entire group of those individuals or behaviors as a whole. Andy Medhurst – Stereotyping is Shorthand for Identification: “One way that texts like Waterloo Road and Skins for example allow for audience identification is through stereotyping and giving characters an extreme representation” .

Alannah Media

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